Top 5 Communication Apps Performance in Madagascar Q1 2024

In the first quarter of 2024, the top five communication apps in Madagascar displayed a range of performance metrics across downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the weekly trends for these apps.

Messenger from Meta Platforms, Inc. saw a consistent weekly revenue of around $1, with a slight uptick to $2 in the last week of February. Weekly downloads fluctuated, peaking at approximately 16.2K in the final week of March. Active users increased steadily, from 631.9K at the start of January to nearly 696K at the end of March.

WhatsApp Messenger, developed by WhatsApp LLC, maintained a steady download rate, ranging from 7K to 10K weekly, with a peak of 10.4K in mid-January. Active users grew from 2.7M at the beginning of the quarter to a high of 2.9M by mid-March.

Snapchat, by Snap Inc, experienced varied weekly revenue, peaking at $95 at the end of February. Downloads showed a downward trend, starting from 4.6K in early January and ending at 4.7K in the last week of March. Active users saw an overall increase, from 156.2K to 171.7K throughout the quarter.

Telegram from Telegram FZ-LLC had its weekly revenue ranging between $23 and $69, with the highest revenue recorded in the last week of March. Downloads were relatively stable, averaging around 3.4K to 5.9K weekly. However, active users saw a slight decline from 125.3K in early January to 120K by the end of March.

WhatsApp Business, another app from WhatsApp LLC, maintained a consistent download rate, ranging from 1.2K to 1.8K weekly. Active users increased steadily, from 48.4K at the start of January to 56.2K by the end of March.

These insights highlight the diverse performance trends among the top communication apps in Madagascar. For more detailed insights and data, visit Sensor Tower.